Retention Strategies for Early-Stage CPG Startups
In the competitive world of CPG, getting a customer is only half the battle—keeping them is where the real growth happens. Here’s how early-stage brands can build retention into their DNA from day one.
Why Fast Growth Hacks Fail (+ What to Do Instead)
Fast-trending tactics can bring a quick win—but without strategy, they often collapse just as fast. Here's how to spot shiny-object growth hacks and what to do instead to drive sustainable, full-funnel growth.
Understanding Payback Period: How to Measure, Analyze, and Optimize for CPG Brands
Learn how to measure and optimize payback period for CPG brands. Understand how CAC:LTV ratios, channel strategy, and one-time purchases affect your growth model.
Marketing Analytics for CPG Brands: A How-To Guide to Metrics That Matter
Learn the key marketing metrics CPG brands need to track—like CAC, LTV, MER, and retention—and how to interpret them to drive smarter growth and profitability.
The 5Ps Framework for Pricing Strategy
Pricing isn’t just about covering costs—it’s a signal of value, brand promise, and customer psychology. In a crowded DTC landscape, the brands that win are the ones who build durable pricing strategies that evolve with market dynamics. Enter the 5Ps Framework: Positioning, Perception, Packages, Psychology, and Profitability.
Strategic Foresight Meets Operational Clarity: How I Lead in High-Growth Environments
A leadership framework that blends strategic foresight with operational clarity—designed to scale teams, drive growth, and align people, data, and culture around shared outcomes.
Using AI + Gamification to Scale Subscription Growth and Intelligence
Build a gamified retention flow using AI to boost subscriber engagement, reduce churn, and turn customers into loyal, high-LTV brand advocates.
Cracking the CPG Channel Strategy: How Subscription Brands Win on .com, Amazon, and TikTok Shop
A complete channel strategy guide for CPG subscription brands—how to win on .com, Amazon, and TikTok Shop, plus the AI tools that drive smarter decisions at scale.
When It’s Time to Shift to Retention: A Growth Strategy Wake-Up Call for CPG Brands
Learn when and why CPG brands must shift from acquisition-only to a retention-first strategy to fund sustainable growth, improve LTV, and scale more efficiently.
How to Use Post-Purchase Surveys (HDYHAU) to Drive Smarter Marketing Decisions
Post-purchase surveys reveal how customers really find you. Learn how to implement HDYHAU surveys and use the data to guide smarter marketing strategy and channel decisions.
Is SEO Really Dead? A Hot Take on the Digital Marketing Podcast’s Bold Claim
The Digital Marketing Podcast says SEO is dead. Here's why they're right—and where they're totally off. A hot take on the future of search and what SEO really means today.
SEO: The Low-Overhead Growth Channel Most Brands Ignore
SEO is a low-overhead, high-impact growth channel that compounds over time. Learn why it's essential for sustainable traffic, lower CAC, and long-term brand value.
.com vs. Amazon vs. TikTok Shop: Finding the Right Mix for eCommerce Growth
Learn how to grow smarter across .com, Amazon, and TikTok Shop. Get clear on pricing strategy, growth levers, and how to make each channel work for your brand—not against it.
How to Structure Your Marketing Team from $0 to $15M
Learn how to build a lean, high-impact marketing team as you grow from $0 to $15M—who to hire, when to scale, and how to stay focused on what drives real growth.
Post-Purchase Surveys: The Underrated MVP of Offline Channel Insights
Post-purchase surveys reveal what attribution can't—real insights into how channels like TV, podcasts, and CTV drive awareness and lift.
Why Triangulation Is the Future of Marketing Measurement
When done right, triangulation isn’t just a blend of models—it’s a living, learning system.