Revenue Architecture for Modern Consumer Brands
I build scalable marketing systems that integrate acquisition, retention, data, and financial discipline to drive durable growth.
My career spans finance, analytics, and growth leadership, enabling me to design marketing ecosystems that support companies scaling from early traction to mature revenue engines.
AREAS OF LEADERSHIP
Revenue Architecture
Building integrated growth systems that align acquisition strategy, retention programs, and financial forecasting.
This includes CAC and LTV modeling, marketing efficiency frameworks, and scalable revenue forecasting.
Marketing Infrastructure
Designing the data and measurement systems required to scale marketing.
This includes attribution frameworks, media mix modeling, KPI dashboards, and cross-channel performance reporting.
Omni-Channel Growth Strategy
Scaling acquisition across diversified marketing ecosystems including digital performance channels, marketplaces, offline media, and partnerships.
The goal is resilient growth that does not depend on a single platform.
eCommerce Optimization
Improving how revenue is captured once demand reaches the site.
This includes landing page architecture, PDP optimization, testing frameworks, and subscription attach strategies.
BRANDS & REVENUE IMPACT
Collectively representing hundreds of millions in consumer revenue across DTC, subscription, and marketplace ecosystems.
Lifepro Fitness
Led digital commerce strategy for America’s #1 Vibration Plate Brand.
Responsible for overseeing website strategy, conversion optimization, go-to-market execution, lifecycle & retention. Work spans UX, CRO, marketing infrastructure, and cross-channel growth initiatives.
Everyday Dose
Led growth strategy for a functional beverage brand, overseeing an eight-figure marketing budget.
Key initiatives included scaling subscription acquisition, implementing media mix modeling to expand offline channels, rebuilding attribution systems, and improving funnel conversion through CRO initiatives.
Echelon Fitness
Oversaw growth strategy for a connected fitness brand, managing a team responsible for digital acquisition, website performance, and conversion optimization.
Increased site conversion by 30 percent while improving marketing efficiency through improved measurement and budget allocation frameworks.
HumaN (SuperBeets Brand)
Advanced through multiple leadership roles overseeing marketing analytics and measurement infrastructure for one of the fastest growing consumer health brands in the United States.
Focused on building reporting frameworks, improving campaign measurement, and supporting marketing teams with data-driven decision making.
Contact me
Whether you're launching something new or leveling up what already exists, I’m here to help you move forward.
Let’s talk.
