Less Bio, More Results
“I build growth engines the same way I run marathons or climb mountains, with strategy, stamina, and zero fear of the uphill.”
I began my career in finance, where precision, performance, and balance sheets ruled the day. But I was drawn to a different kind of challenge—one that blended data with creativity, strategy with storytelling. That led me to the world of growth marketing, where I’ve spent the last decade building high-performing teams, scaling DTC brands, and leading omni-channel strategies rooted in insight and impact.
With a foundation in financial analytics and a passion for performance marketing, I specialize in bridging the gap between numbers and narratives. From optimizing CAC and LTV to developing media mix models and unlocking new acquisition channels, I help brands grow with intention—and measurable results.
Whether I’m advising founders, leading cross-functional teams, or rolling up my sleeves to rethink a marketing funnel, I show up with clarity, curiosity, and a commitment to doing the hard things that move businesses forward. I believe great work happens when you pair smart systems with bold execution—and always leave room for iteration.
And yes, I still love a well-built dashboard.
