How to Structure Your Marketing Team from $0 to $15M

Going from zero to $15M isn’t just about finding product-market fit—it’s about building the right team to scale demand without burning cash or burning out.

Here’s how to think about structuring your marketing team at each growth phase:

$0–$3M: Scrappy & Focused

• Who you need: A full-stack marketer or growth lead (possibly fractional)

• What matters: Speed, testing, acquisition efficiency

• Key focus: One or two performance channels, landing pages, and clear messaging

• Don’t overhire: Leverage agencies or freelancers for design and media buying

$3M–$10M: Build the Core

• Who you need:

  • Growth marketer (in-house)

  • Performance channel owner (Meta/Google)

  • Lifecycle/CRM lead

• What matters: CAC discipline, early retention, media diversification

• Add structure: Implement basic attribution, reporting, and creative testing systems

$10M–$15M: Layer in Leadership

• Who you need:

  • Head of Marketing or VP Growth

  • Creative lead or content strategist

  • Analytics/RevOps hire or strong data consultant

• What matters: Brand consistency, deeper LTV understanding, campaign orchestration

• Focus on: Channel expansion (offline, influencers), content flywheel, and building internal processes

Final Thought

You don’t need a big team. You need the right people at the right time—and systems that scale with you. Each hire should unlock new velocity, not add complexity.