Learn how to measure and optimize payback period for CPG brands. Understand how CAC:LTV ratios, channel strategy, and one-time purchases affect your growth model.

Pricing isn’t just about covering costs—it’s a signal of value, brand promise, and customer psychology. In a crowded DTC landscape, the brands that win are the ones who build durable pricing strategies that evolve with market dynamics. Enter the 5Ps Framework: Positioning, Perception, Packages, Psychology, and Profitability.

When done right, triangulation isn’t just a blend of models—it’s a living, learning system.