Understanding Payback Period: How to Measure, Analyze, and Optimize for CPG Brands
Learn how to measure and optimize payback period for CPG brands. Understand how CAC:LTV ratios, channel strategy, and one-time purchases affect your growth model.
Marketing Analytics for CPG Brands: A How-To Guide to Metrics That Matter
Learn the key marketing metrics CPG brands need to track—like CAC, LTV, MER, and retention—and how to interpret them to drive smarter growth and profitability.
How to Use Post-Purchase Surveys (HDYHAU) to Drive Smarter Marketing Decisions
Post-purchase surveys reveal how customers really find you. Learn how to implement HDYHAU surveys and use the data to guide smarter marketing strategy and channel decisions.
Post-Purchase Surveys: The Underrated MVP of Offline Channel Insights
Post-purchase surveys reveal what attribution can't—real insights into how channels like TV, podcasts, and CTV drive awareness and lift.
Why Triangulation Is the Future of Marketing Measurement
When done right, triangulation isn’t just a blend of models—it’s a living, learning system.