Fractional Consultant | Marketing, Analytics & Finance

Helping Businesses Unlock Growth Through Strategic Marketing, Smart Analytics, and Financial Precision

Fractional business consultant with 15+ years of experience guiding companies to scale profitably and sustainably across marketing, data, and finance functions.

“Strategy drives structure. Structure drives execution. Execution drives results.”

I help growth-stage teams connect these dots — turning ideas into outcomes through clear plans, smart systems, and measurable performance.

Strategic Growth Engine

Marketing Strategy & Fractional Leadership

Your roadmap to scalable, sustainable growth starts here. I partner with founders and marketing teams to craft high-impact strategies that unlock new customer acquisition and long-term retention.

How I Help:

  1. Fractional CMO or Head of Growth support

  2. Paid media planning & channel mix optimization

  3. Go-to-market & campaign development

  4. CRM and lifecycle marketing strategy

  5. Creative and content testing frameworks

  6. Pricing strategy alignment

Ideal for: Brands seeking a strategic growth lead without full-time headcount.


Data-Driven Clarity

Analytics, Financial Modeling & BI

Without clean data and clear reporting, your growth is a guess. I bring structure to your numbers; connection data to decisions and ensuring your teams are aligned on the metrics that matter.

How I Help:

  1. Source-of-truth attribution modeling

  2. Pricing strategy and hygiene optimization

  3. CAC/LTV forecasting & media mix modeling

  4. Custom dashboards and reporting automation

  5. Financial planning & revenue forecasting

  6. Shopify + Amazon + offline attribution integration

Ideal for: Teams ready to scale with confidence and financial precision.


Operational Backbone

Process Implementation & PM Advisory

Growth slows when operations stall. I help teams move faster, smarter, and with greater clarity by aligning workflows, implementing scalable systems, and eliminating bottlenecks.

How I Help:

  1. Project management systems (Asana, Notion, Monday)

  2. Team workflows & cross-functional process design

  3. Repeatable frameworks for pricing & GTM strategy

  4. Hiring plans and org structure for scaling teams

  5. Systems audits and change management support

  6. Executive team alignment and communication

Ideal for: Fast-growing startups navigating change or transitions.

Contact me

Need a strategic partner who can own both the how and the why? Or just trying to figure out where to begin?

Whether you're launching something new or leveling up what already exists, I’m here to help you move forward.

Let’s talk.

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